Innovation challenges are often solved through a process of increased insight and clarity which reveals new possibilities. This is how we approach innovation challenges. From gathering insights, which we clarify, so it is possible to create an appropriate response.
Insight
Innovation challenges are often complex, ambiguous and subtle. Understanding the fabric of a problem is the first step towards knowing what you can do.
This is the stage of field research, user observation and insight gathering.
Response
So now you know what the playing field looks like. Now you need to determine and imagine how you can play in it.
This is the stage of opportunity finding and creation in which concepts are created, tested and prototyped.
Clarify
Any insights and useful information that can help to solve your challenge needs to be interpreted to determine how it might or will affect your business and your customers.
Absorbing the insights and voicing the essence of what you have found.
In this stage we do a bit of soul searching together to determine what is really important for you and your customers.